Las Vegas Tradition: Luv-it Frozen Custard
Las Vegas heat…is there any other like it on earth? Now tread lightly here lads. Do I speak of the literal heat or maybe the existential kind, which seems never to be in short supply in Sin City? Yes, this is a hot city. Daytime temperatures can reach 117 degrees or more, (that is in the shade folks). Why the “shade” temp? Because it would scare the holy B-jesus out of people if told the truth! Take some very small comfort in knowing that the “official” high in Veags is 117 degrees. Now, the running inside (joke) ha, ha, is that it’s a DRY heat. True, oh so very true and let us praise all the gods that be that it is true. That is because if you put any real humidity with that kind of heat… well, lets not even go there, imagine that or even speak another word on it. So let us speak of the truth, which is playing the truth, diguised as the truth, (thanks Tropic Thunder). It is that big ball of plasma, thermo-nuclear, with a surface temp of about 10,000 degrees fahrenheit… and ALL the RADIATION that it implies. Yes, radiation. Think giant microwave, where you, yes YOU, are the oily bag of popcorn and that incandesant yellow ball is set on “incinerate”. You can fry an egg on the sidewalk on a hot Vegas July day but, it is the microwave radiation that really cooks it, not the puny 115 degree heat. That radiation and the heat are the 1-2 killing punch that puts a whoopin on ya. Just watch the tourists in summer walking down the strip, turning lobster red as they march a few blocks at a time. They are being cooked alive, and paying well with their losses, for the privilage. Hydrate, (no, not with alcohol, that de-hydrates), that is all I should need to say. The other hot is more elusive in it’s delineation. The dice can be hot, along with the player that rolls ‘em. That bar or night club, the booze in it or the dame sitting next to you in said establishment can be hot. Paris Hilton can be hot, (yeah…and Anna Nichole married for love), along with all those cosmetically enhanced Vegas movers and shakers can radiate heat also. Vegas has hot hotels, hot clubs, hot celebrities… the list seems endless. Now, a secret that I found many years ago for our summer days was to cool off my inner core body temperature, tongue first was Luv-it frozen custard. Don’t stare at your computer in that insolent tone… yes, frozen custard. I would be remiss indeed if I didn’t state that this is the best frozen custard in Las Vegas and how this desert rat keeps cool. This joint is right off Las Veags Blvd. and Oakey. Stop in, say hi to Greg, he owns it and runs it. When this rat was a young rat, I knew that his family used to live up on Sunrise mountain many years ago. He is a true local and is kept in business by locals, but you never really know who you might see at his stand. Even celebs, mayors and mobsters crave his custard goodness. Years ago, Love-it was a literal stones throw to the lunch counter at White Cross drugs, just across LV Blvd. You could sit elbow to elbow with your neighbor or senator, they all came for the now vanished Americana food that has gone the way of an honest car salesman. Ah…those were the days, I won’t say the good ’ol days, they were just “the days”. Ha ha. Dry heat, yeah that’s the ticket, ha, ha. Another sterling choice for frozen custard is Ritters. They are a chain store outfit and have some good flavors. There is Sheridan’s custard in Henderson but in my opinion, just a very small, faltering step above Cold stone. Do your savor-buds and palate a big, zingy favor and take them to Love-it soon, you might see a parched, slightly dehydrated desert rat sipping on a cold, frothy, hand made chocolate shake, staring across the Blvd towards White Cross drugs.
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